Assignment 1 | Digital Resource Design Pitch Video with Design Note (Individual)

Purpose

The purpose of this assignment is to provide you with the opportunity to frame a work, life, or study-based problem of practice (PoP) that might be solved, in part or in full, with a digital learning resource. Toward this purpose, this assignment will provide you with practice conducting a human-centered needs assessment to learn from potential participants that may engage with your proposed resource. An additional element toward fulfilling the purpose of the assignment will be the creation of a video that could be used to pitch your idea to your participants, a work team, or a manager, The final element of this assignment will be a Design Note that helps explain your rationale and evidence you have gathered that support your design proposal. This assignment helps determine your achievement of course Learning Outcome A – identify a need that can be met by a digital learning resource.

Study a variety of video techniques, script, record and edit a short design pitch video that describes a problem of practice that you believe a digital learning resource can help to solve. Include information about your context, the context of potential learners that might use your resource, what you learned from potential users in your Empathy phase, and based on what you’ve learned so far, what you propose to design as your main project for this course.

Instructions

In this assignment, you will use a problem of practice (PoP) that you have framed to propose a digital learning resource.  You will select an appropriate human-centered needs assessment (Empathy) method and engage in partnership with a group of potential users of the digital resource you have in mind.  Your need assessments will build on the various design models and approaches experienced in LRNT 523 and LRNT 524. Depending on the human-centered needs assessment method chosen, you may conduct interviews, questionnaires or formal observations with potential end users.  Based on the information gathered from your human-centered needs assessment, you will refine a proposal for a digital learning resource.

The deliverable for this assignment will consist of a video proposal (a “pitch”) that may be used by potential learners, your team, or your manager to determine whether or not the resource you are proposing aligns with your work context. The video should also help stakeholders determine whether or not they believe the resource might solve the problem of practice you have identified. You will include a written document (a Design Note) that provides a description of your PoP, your work or study context, an explanation of the chosen human-centered needs assessment method and justification for its selection, a synthesis of the results of the needs assessment, and a description of the identified educational need or challenge.

Your video should be between 3 and 5 minutes (concise is best), and your Design Note must be a maximum of 1000 words. You are expected to adhere to APA standards for citations and references in your Design Note and to support your plan with appropriate academic literature.

Ethical Review

Depending on the human-centered needs assessment method chosen you may need to conduct interviews, questionnaires or formal observations with end users.  On your behalf, your instructor has applied for and received blanket ethical approval for LRNT 527. This means that you will not have to apply to RRU on an individual basis before conducting your assignment research.

You will need to read and become familiar with the Research Ethics Guidelines for this course. You will also need to fill in the Consent Form and provide it to any external participants in your research assignment.

If you have any questions about the ethical review, please ask the instructors by posting in the general discussion forum in Moodle. You may also contact the Office of Research Ethics at ethicalreview@royalroads.ca; 250.391.2600 ext. 4425. Further information is available on the RRU Ethics page.

Value: 20%

Submit: to the Assignment 1 Dropbox in Moodle.

Using the Rubric below, imagine that the person or group of people reviewing your video and Design Note are potential learners that will use your digital learning resource, or your team that will help deliver learning related to the resource, or your manager who will approve the time and costs associated with creating and delivering the resource.

 

Course Learning Outcome/Assessment Criteria Excellent
(A+ to A)
Proficient
(A- to B+)
Satisfactory
(B to B-)
Unsatisfactory
(F)
Design Note Style, Grammar, and Spelling Writing is extremely well-crafted for a peer audience (publishable quality) and the design intention is well explained. There are no errors in grammar, spelling, mechanics, or punctuation. All citations and APA references are correct. Writing is clear and effective for a peer audience and the design intention is well explained. There are minimal errors in grammar, spelling, mechanics, and punctuation. All citations and APA references are correct. Writing is clear and effective for a peer audience and the design intention is somewhat well explained. There are minor errors in grammar, spelling, mechanics, and punctuation. Most citations and APA references are correct. Writing is unclear and ineffective for a peer audience and the design intention is extremely unclear. There are significant and repeated patterns of errors in grammar, spelling, mechanics, and punctuation. APA citations and references are incorrect.
Description of Problem of Practice (PoP) and Instructional Context The PoP is well described for any audience, and the instructional context aligns perfectly with the proposed digital resource. The PoP is professionally focused in a way that would assure stakeholder agreement with the proposal. Provides a clear and concise description of the PoP and instructional context, delivering relevant information necessary for audience understanding. The PoP is professionally focused and the connection to how a digital resource will help solve the PoP is clear. Provides a clear and concise description of the PoP and instructional context with sufficient information for audience understanding. The connection between the PoP and the intended digital resource is somewhat unclear. Provides minimal description of the PoP and instructional context making it difficult for an audience to understand the context. There is little or no connection from the PoP to the intended digital resource.
Explanation and Justification of Human-Centered Needs Assessment Method The data and analysis for the needs assessment represent high research quality and publishable standards for user consultation processes. The rationale for design choices is fully grounded in learner needs and preferences with current and relevant literature-based evidence. Clearly explains the human-centered needs assessment method and analysis and presents a detailed, realistic, and appropriate rationale for design choices based on learner needs and preferences with strong arguments and well-documented evidence. Explains the human-centered needs assessment method and analysis and presents an adequate rationale for design choices based on learner needs and preferences with logical arguments and documented evidence. Identifies the human-centered needs assessment method and analysis with minimal explanation of design choices that do not seem connected to learner needs and preferences. Presents a limited rationale with weak arguments and minimal evidence.
Video Proposal The video proposal combines the elements of the assignment in a brief (3 – 5 minutes) structure that represents effective communication for a variety of potential stakeholders. The proposed solution to the PoP aligns with the presenter’s context, takes into account the needs analysis, and makes sense as a solution to the PoP. The video proposal combines the elements of the assignment in a brief (3 – 5 minutes) structure that represents effective communication for the intended stakeholders. The proposed solution to the PoP aligns with the presenter’s context, takes into account the needs analysis, and the rationale makes sense as a solution to the PoP. The video proposal combines the elements of the assignment in a brief (3 – 5 minutes) video that represents most of the elements of effective communication. The proposed solution to the PoP mentions the presenter’s context, alludes to the needs analysis, and the rationale makes some sense as a solution to the PoP. The video proposal is either too short or too long. It represents some level of effective communication. However, the proposed solution misses one or more of the elements of the PoP, the instructional context, or the needs analysis. The rationale for creating the digital resource is unclear.